Case Study:
Foodsaver Goes Back to School
Concepting, Art Direction, Design, Photography, Retouching
CLIENT
Newell Brands, Sam’s Club, and Walmart
OPPORTUNITY
FoodSaver was looking to increase sales and awareness of their Bag-Making Vacuum Sealing System during back-to-school season, for both Sam’s Club and Walmart retailers in the US.
Provide your family with better
meals without all the work.
THE ASK
We were tasked to create assets for both retailers that were cohesive yet unique to use across social and digital channels.
INSIGHT
Parents don’t think they can give their families healthy, fresh, affordable meals in the time they need to without some sacrifice. They don’t have time to cook every night or day.
Services
Concepting, Art Direction, Design, Photography, Retouching
We wanted to inspire parents to meal prep for the week with FoodSaver - and show how doing so can save them time and money, without sacrificing quality, good health, or happiness. We created unique color palettes for each retailer and showcased three meals for each retailer to show the versatility of the product. With bright pops of color, we showed off the before and after of a breakfast, snack, and dinner using easy-to-find and affordable yet delicious and fresh ingredients.
The Results
FoodSaver retailers were able to sell product they hadn’t been able to get off shelves in years, and it was the best performing social campaign they’ve ever done.
